SCENT AIR
ScentAir uses the power of pleasant aromas in retail spaces to trigger memories and emotion that have a positive impact on customer perceptions. ScentAir is Muzak for your nose.
Branding experts and marketers worldwide have realized that the most successful brands are those that engage all five of our senses: sight, sound, touch, taste and smell. Just as Muzak uses sound to create experiences with Audio Architecture, ScentAir uses the incredible power of our sense of smell to trigger memories and emotions that enhance a business environment.
Aromas trigger memories. Memories influence emotions. Emotions set moods. And moods dictate reaction. It’s a powerful reality – a reality put to work for clients such as Bloomingdale’s, Hard Rock Hotel, Disney, Sony, Coca-Cola, ExxonMobil and Coors.
Applications of ScentAir:
- Billboard: For the client that wants to draw attention to a specific product that they sell. The scent used will be the actual scent of the product. ie: Coffee in a convenient store or Chocolate in a candy store
- Thematic: A scent that congruently ties in with all sensory elements of a visual program to communicate an idea, message or store. ie: Coconut in the bathing suit department or Holiday scents during the holidays.
- Ambient: Similar to thematic. Ambient scents can communicate thematic ideas. Simply adding scent to enhance a stores environment.
- Signature: This is a custom scent created for and used solely by one client.
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